•   Professional Experience
  •   Education & Training
  •   Computer Skills
  •   Volunteer Activities
  •   Inventories & Assessments
ASSISTANT DIRECTOR OF eCOMMUNICATIONS, Minnesota Private College Council, Saint Paul, MN, full time, January 2015 - present
  • Writes, edits, and manages the production of marketing and communications materials for multiple websites as well as social media efforts.
  • Manages website content development and maintenance.
  • Analyzes web data and recommends and implements enhancements.
  • Works with staff and external consultants to update and maintain websites.
  • Manages, writes, edits, and distributes multiple e-newsletters.
  • Manages legislative advocacy tool.
  • Assists in the organization and management of special events and projects.
  • Works with outside vendors on media buying and design to coordinate advertising placements.

SENIOR COMMUNICATIONS SPECIALIST, Barr Engineering Co., Minneapolis, MN, full time, January 2012 - January 2015
  • Coordinated proposal process with project managers and principals in charge.
  • Edited and formatted proposals and presentations.
  • Created, edited, and updated company resumes, project examples, and fact sheets.
  • Coordinated production of the company calendar.
  • Led update of company brand color palette.
  • Designed and updated proposal, proposal cover, and resume templates.
  • Edited video content as needed.

WEB CONTENT DEVELOPER & EDITOR (freelance), Minnesota Department of Education, Roseville, MN, part time, January 2012 - March 2012
  • Reviewed, edited, and wrote content for new U.S. Department of Labor-funded website that informs teens, parents, and educators about dual-credit options.
  • Tested and improved readability level of web content.

PUBLICATIONS COORDINATOR, (freelance), Minnesota Office of Higher Education, Saint Paul, MN, part time, May 2011 - June 2011
  • Coordinated publication updates with graphic design agency.
  • Updated publication files in QuarkXpress and InDesign.
  • Reviewed proofs from graphic design agency.
  • Prepared print specs for bid process.

WEB CONTENT DEVELOPER & EDITOR (freelance), iSeek Solutions, Saint Paul, MN, full time, November 2010 - December 2011
  • Managed, recruited external writers, and edited and wrote articles for career, education, and employment blog.
  • Edited and wrote career and education articles for blog.
  • Reviewed, edited, and wrote content for the ISEEK and CareerOneStop websites.
  • Updated and added new web content, and recommended site architecture changes.
  • Tested and improved readability level of web content.
  • Prepared data for career interest assessment and career pathway-to-occupation crosswalk.
  • Wrote 200 career descriptions for an adult basic education career website.
  • Coordinated development of online work-based learning tool and career fair tool.
  • Managed news RSS feeds.
  • Assisted with website testing.
  • Served on a career discovery advising committee for Advance IT Minnesota.

CREATIVE SERVICES MANAGER, Minnesota Office of Higher Education, Saint Paul, MN, full time, February 2001 - July 2010
  • Managed publication development and redesigns and assisted with press checks.
  • Wrote, edited, compiled, and updated content for publications and websites.
  • Managed the redesign and restructuring of websites, identified possible enhancements, developed new content and features, and updated existing content using CMS.
  • Acted as the primary liaison with graphic designer and other creative professionals.
  • Managed the agency's social media presence and drafted a social media policy.
  • Assisted in the development of youth-oriented media campaign.
  • Assisted with curriculum development, edited newsletter, and managed development of a financial literacy interactive CD-ROM and four DVDs for early awareness program.
  • Implemented online collection of admissions and financial aid information for use in several publications and dynamic online databases.
  • Managed development of interactive college preparation CD-ROM and online counterpart.
  • Developed online communications handbook to track redesigns and production costs.
  • Conducted market research through the use of paper and online surveys, focus groups, and targeted meetings with key audiences and stakeholders.
  • Coordinated the agency's presence at the Minnesota State Fair.
  • Implemented and maintained a system to track and categorize print vendors.
  • Managed agency digital assets and educated staff on compliance with agency standards.
  • Drafted request for proposals and vendor contracts.

DEVELOPMENT ASSISTANT, MELD, Minneapolis, MN, part time, April 1999 - April 2000
  • Maintained customer database, including importing and exporting data.
  • Managed conference activities, including research, materials, and registration.
  • Coordinated mailings of catalogs and other mailings as needed.
  • Designed training services catalog for training department.
  • Managed literature supply and processed requests for program information.
  • Designed forms for database entry and conference management.

EDITORIAL ASSISTANT, Carleton College News Bureau, Northfield, MN, temporary part time, April 1999 - June 1999
  • Compiled bi-weekly public events calendar for local and regional media.
  • Wrote student, faculty, and event press releases, including graduation.
  • Compiled internal releases about faculty, staff, and student accomplishments.

MARKETING ASSISTANT, Minnesota Education Technology Alliance, Mendota Heights, MN, part time, January 1996 - February 1998
  • Designed computer workshop catalog, newsletter, and staff biographies.
  • Proofread and edited brochures, sales letters, and computer training manuals.
  • Assisted with updates of training department web pages and created PDF files.
  • Managed marketing database, including importing and exporting data.
  • Coordinated catalog mailings and solicited bids from bulk mailers.

CIRCULATION & PROMOTIONS ASSISTANT, The Five Owls Magazine, Hamline University, Saint Paul, MN, part time, November 1995 - May 1997
  • Processed subscription orders and managed database, including exporting data.
  • Coordinated issue, renewal, and promotional mailings.
  • Implemented new renewal procedure and tracked subscription returns.
  • Provided customer support and processed customer requests.
  • Managed the magazine's website.
  • Compiled yearly volume indexes and master index.
  • Prepared receivables for weekly processing by university business office.
  • Designed renewal and promotional pieces as needed.
  • Maintained office organization, supplies, and back issues.
SAINT OLAF COLLEGE, Northfield, MN
  • B.A. in English
  • Historical Perspectives Concentration in "Ancient Speculative History"

Undergraduate Honors
  • Magna cum laude
  • English Department Distinction (creative writing project)
  • Phi Alpha Theta, National History Honor Society
  • Honors List, all years

 

  • Graduate Education

    +

    Master of Arts in Humanities program (did not complete), California State University - Dominguez Hills, 1999 - 2000, classes included:

    • Defining the Humanities: History
    • Defining the Humanities: Literature
    • Defining the Humanities: Philosophy
    • Evolution of Human Culture: Western Civilization
    • The Individual and Society


    Master of Fine Arts in Writing program (did not complete), Hamline University, 1995 - 1996, classes included:

    • West African Folk Tales
    • Writing Short Fiction
  • Certificates

    +

    Management Certificate (non-credit), Carlson School of Management, University of Minnesota, 2002 - 2003, classes included:

    • Building Teamwork and Commitment
    • Creating a Motivating Work Environment
    • Delegation: Enhancing Job Performance
    • Finance and Accounting for Nonfinancial Managers
    • How to Write a Successful Marketing Plan
    • Introduction to Market Research
    • Leadership Development
    • Management Fundamentals
    • Marketing Basics
    • Marketing Communications
    • Problem Solving and Decision Making
  • Continuing Education (non-credit)

    +

    Lynda.com, classes including:

    • Acrobat 9 Pro Tips and Tricks, 2013
    • Brand Building Basics, 2013
    • Developing a Style Guide, 2013
    • InDesign Styles in Depth, 2014
    • InDesign Tables in Depth, 2013
    • Online Marketing Fundamentals, 2013
    • Premiere Pro CC Essential Training, 2014
    • Word 2010 Power Shortcuts, 2013


    Adobe Illustrator Parts 2-4, Science Museum of Minnesota, 2012


    Technical Writing, College of Continuing Education, University of Minnesota, 2012


    Introduction to Video Production, IFP Minnesota Center for Media Arts, 2010


    Mastering New Marketing Practices, College of Continuing Education, University of Minnesota, 2007


    Stephen Covey's 7 Habits of Highly Effective People, 2001


    Inside Books conference, Institute of Literary Arts, 2001


    The Secrets to Flawless Pre-press and Printing, CompuMaster, 2000


    How to Design Attention-grabbing Brochures, Catalogs, Ads, Newsletters and Reports, SkillPath Seminars, 1999

  • Personal Enrichment

    +

    Macro Photography, Mpls Photo Center, 2014


    Compleat Scholar Program, College of Continuing Education, University of Minnesota, classes included:

    • Introduction to Archaeological Method, 2002
    • Everyday Chemistry—From Soap to Saturated Fat, 2002
    • Writing from Intuition, 2001
    • Shaping the World from the Bottom Up: Nanotechnology, 2001
    • Colonel Mustard with the Gun: The Body, 2001
    • Chapter One: Knowing What to Say & Deciding How to Begin, 1999
    • Writing Contemporary Science Fiction, 1998
    • Discovering the Cosmos, 1997


    Beginning Fiction: Constructing the Story Part II, The Loft, 1998

Design & Layout

  • Adobe Acrobat 80%
  • Adobe Illustrator 45%
  • Adobe InDesign 80%
  • Adobe Photoshop 70%
  • QuarkXpress 65%

Website

  • Adobe Dreamweaver 45%
  • Drupal 70%
  • Cascading style sheets (CSS) 45%
  • Content management systems (CMS) 90%
  • Google Analytics 65%
  • HTML 80%
  • WordPress 50%

Microsoft Office

  • Access 25%
  • Excel 65%
  • Outlook 90%
  • PowerPoint 80%
  • Project 35%
  • Word 90%

Social Media

  • Facebook 85%
  • Instagram 85%
  • Twitter 85%
  • YouTube 75%

Email Marketing

  • EveryAction 85%
  • MailChimp 75%
  • theDataBank 80%

Video

  • Adobe Premiere Pro 35%
  • Final Cut Express 45%

Operating Systems

  • MacOS 90%
  • Windows 70%
COMMUNICATIONS & MARKETING CONSULTANT, Save the Northfield Depot, Northfield, MN, June 2010 - present
  • Manages website, and updates and edits content using CMS.
  • Manages and uses MailChimp to inform supporters.
  • Edits video content and uploads to YouTube.
  • Promotes organization using Facebook, Twitter, and GiveMN.
  • Designs collateral material in Microsoft Word and InDesign, including an annual report, donation brochure, and newsletter template.
  • Managed design process for organization logo and website.
  • Assisted with development of marketing plan.

MARKETING & DEVELOPMENT CONSULTANT, Rice County Affiliate of Habitat for Humanity, Northfield, MN, December 1997 - March 2001
  • Designed, researched, wrote, and edited quarterly newsletter.
  • Assisted with marketing and public relations strategies.
  • Designed collateral material, including brochures, postcards, forms, and the annual report.
StrengthFinder: Input, Achiever, Strategic, Responsibility, Intellection

Strong Interest Inventory: Investigative (Thinkers), Artistic (Creators)

MBTI type: INTJ

DiSC Profile: Creative (High D-C)

VALS Type: Innovators (primary), Achiever (secondary)

Fascination Advantage: The Secret Weapon (Nimble, Unassuming, Independent, Reticent, Autonomously Creative)

Five Factor Model: The Mastermind (BIOGD: Balanced, Introverted, Open, Guarded, Disciplined)

NERIS Type Theory: Creators > Strategist (VDI-C)

Gregorc Style Delineator: Concrete Random (primary), Abstract Sequential (secondary)